Use RevenueCat with Adrails: judge app campaigns on MRR
RevenueCat tracks in-app subscriptions: trials, active subscriptions, MRR and revenue. Meta sees installs and the events you send it. Connected with a read-only key, RevenueCat puts the subscription side next to Meta spend in Adrails, and changes wait for approval.
Reviewed Sep 25, 2026
How the work flows
RevenueCat ends where Adrails starts
- Connection
- Secret key, read-only
- Reads
- MRR, trials, subscriptions, revenue
- Status
- Native integration
RevenueCat
Subscription metrics
- MRR
- $18,400
- Active trials
- 620
- Active subscriptions
- 2,140
Adrails
Read, never written
- Environment
- Production only
- Metrics
- Daily
- Writes to RevenueCat
- None
Analysis Expert
Answer from both sides
- Meta spend
- $9,300
- MRR added
- $1,100
- Spend per $1 of MRR
- $8.45
Meta Ads
Applied after approval
- Changes
- 2
- Before and after
- Recorded
- Applied without approval
- 0
Meta AdsIllustrative values. They show how the work moves and are not customer results.
Step by step
Without Adrails, and with it
What RevenueCat already does stays as it is. What changes is everything after it.
| Step | RevenueCat alone | RevenueCat +Adrails |
|---|---|---|
| Track subscriptions | RevenueCat tracks trials, renewals and MRR. | Unchanged. RevenueCat stays the subscription source. |
| Put spend next to MRR | Export RevenueCat charts and Ads Manager, line up the days. | MRR, trials and Meta spend in one workspace, by day. |
| Ask why it moved | Rebuild the report each time the question changes. | Ask the Analysis Expert in plain words. It answers from both sources. |
| Apply the change | Each edit in Ads Manager is live as soon as it is saved. | The Media Buyer proposes it with the evidence. It applies after approval. |
| Keep a record | Meta's activity history shows what changed, not why. | Each change is kept with the numbers that justified it. |
01
Installs are not revenue
An app campaign can buy installs that never start a trial, or trials that never convert. RevenueCat knows which; Meta mostly does not.
Adrails reads active trials, active subscriptions, MRR and revenue so spend is compared with the subscription outcome rather than with installs.
02
Read-only, production only
The connector asks for a secret key with read-only permissions, including the overview charts permission, and reads production data only. Sandbox purchases are left out.
Adrails cannot grant entitlements, change prices or touch a subscription.
Sources checked
FAQ
Common questions
Can Adrails change subscriptions or prices in RevenueCat?
No. The key is read-only and Adrails only reads metrics, customers and subscriptions.
Can Adrails change my budgets or pause ads on its own?
No. The Media Buyer agent proposes pauses, budget changes and scale decisions with the evidence behind them. Each one is applied only after a person approves it.
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