Use Klaviyo with Adrails: paid media and lifecycle in one view
Klaviyo measures what email and SMS bring back: messages received, opened and clicked, unsubscribes, and the orders Klaviyo attributes to its sends. Meta measures acquisition. Connected with a read-only private key, Adrails reads both side by side.
Reviewed Sep 25, 2026
How the work flows
Klaviyo ends where Adrails starts
- Connection
- Private key, read-only
- Reads
- Sends, clicks, unsubscribes, orders
- Status
- Native integration
Klaviyo
Lifecycle results
- Emails received
- 48,200
- Clicked
- 2,310
- Attributed revenue
- $11,480
Adrails
Read, never written
- Metrics
- 7, daily
- Attribution
- Klaviyo's own
- Writes to Klaviyo
- None
Analysis Expert
Both channels, same days
- Meta spend
- $6,300
- Klaviyo attributed
- $11,480
- Unsubscribes
- 96
Meta Ads
Applied after approval
- Changes
- 2
- Before and after
- Recorded
- Applied without approval
- 0
Meta AdsIllustrative values. They show how the work moves and are not customer results.
Step by step
Without Adrails, and with it
What Klaviyo already does stays as it is. What changes is everything after it.
| Step | Klaviyo alone | Klaviyo +Adrails |
|---|---|---|
| Send and measure | Klaviyo sends flows and campaigns and attributes their revenue. | Unchanged. Klaviyo stays the lifecycle tool. |
| Compare the channels | Two dashboards, two attribution models, one spreadsheet. | Both read in one workspace, each kept under its own attribution. |
| Ask why it moved | Rebuild the report each time the question changes. | Ask the Analysis Expert in plain words. It answers from both sources. |
| Apply the change | Each edit in Ads Manager is live as soon as it is saved. | The Media Buyer proposes it with the evidence. It applies after approval. |
| Keep a record | Meta's activity history shows what changed, not why. | Each change is kept with the numbers that justified it. |
01
Two attributions, kept apart
Klaviyo credits revenue to a message, Meta credits it to an ad, and the same order can appear in both. Adrails reads Klaviyo's placed orders and their value as Klaviyo attributes them, and labels them that way instead of adding them to Meta's figures.
That makes the useful question answerable: when paid spend went up, did lifecycle revenue follow, or did the list simply get tired.
02
What is read, and nothing more
Received, opened and clicked emails, received and clicked SMS, unsubscribes, and placed orders with their value, per day. The connection uses a private key with read access.
Adrails sends nothing, edits no flow and changes no list.
Sources checked
FAQ
Common questions
Can Adrails send emails or edit flows in Klaviyo?
No. The connection only reads daily metrics.
Can Adrails change my budgets or pause ads on its own?
No. The Media Buyer agent proposes pauses, budget changes and scale decisions with the evidence behind them. Each one is applied only after a person approves it.
Next
Related resources
Klaviyo