Use Triple Whale with Adrails: turn blended ROAS into changes
Triple Whale computes the blended view no single ad platform gives: sales, net sales, new customer sales and ROAS by channel. It shows the answer. Connected to Adrails, those figures feed the agents that propose budget and status changes on Meta, applied only after approval.
Reviewed Sep 25, 2026
How the work flows
Triple Whale ends where Adrails starts
- Connection
- API key, summary read
- Reads
- Sales, spend and ROAS by channel
- Status
- Native integration
Triple Whale
Blended summary
- Blended ROAS
- 2.66
- New customer sales
- $41,200
- Facebook ROAS
- 1.90
Adrails
Read, never written
- Store
- Bound to Shopify
- Resolution
- Daily
- Writes to Triple Whale
- None
Media Buyer
Change proposed
- Evidence
- Facebook ROAS 1.90
- Daily budget
- $300 to $240
- Status
- Awaiting approval
Meta Ads
Applied after approval
- Changes
- 2
- Before and after
- Recorded
- Applied without approval
- 0
Meta AdsIllustrative values. They show how the work moves and are not customer results.
Step by step
Without Adrails, and with it
What Triple Whale already does stays as it is. What changes is everything after it.
| Step | Triple Whale alone | Triple Whale +Adrails |
|---|---|---|
| Measure blended | Triple Whale computes blended and per channel ROAS. | Unchanged. Triple Whale stays the attribution source. |
| Read it next to Meta | Switch between Triple Whale and Ads Manager. | Blended and Meta figures in one workspace, each named by source. |
| Ask why it moved | Rebuild the report each time the question changes. | Ask the Analysis Expert in plain words. It answers from both sources. |
| Apply the change | Each edit in Ads Manager is live as soon as it is saved. | The Media Buyer proposes it with the evidence. It applies after approval. |
| Keep a record | Meta's activity history shows what changed, not why. | Each change is kept with the numbers that justified it. |
01
The metrics that decide a budget
Triple Whale exposes hundreds of metrics. Adrails reads the ones a budget decision needs: sales, net sales, new customer sales, orders, average order value, spend and ROAS for Meta, Google and TikTok, and blended ROAS.
Meta reports the purchases it attributes to itself. Triple Whale's blended figures show what the store made against all spend, which is the number a scale decision should respect.
02
Bound to the right store
Triple Whale data is tied to the Shopify store connected in the workspace, so one brand's figures are never read for another.
When the Media Buyer proposes a budget change, the Triple Whale figure behind it is part of the evidence you approve.
Sources checked
FAQ
Common questions
Does Adrails replace Triple Whale?
No. Triple Whale stays the attribution source. Adrails reads its summary and acts on Meta under approval.
Can Adrails change my budgets or pause ads on its own?
No. The Media Buyer agent proposes pauses, budget changes and scale decisions with the evidence behind them. Each one is applied only after a person approves it.
Next
Related resources
Triple Whale