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Use Northbeam with Adrails: act on attribution with approval
Northbeam combines multi-touch attribution, incrementality and media mix modeling to show what each channel really returns. Its benchmarks tell you when to reduce spend, and stop there. Adrails is where that decision becomes an approved change in Meta.
Reviewed Sep 25, 2026
How the work flows
Northbeam ends where Adrails starts
- Starts at
- $1,500 (Starter)
- Covers
- Attribution, incrementality, MMM
- Changes Meta ads
- No
Northbeam
Attribution read
- Model
- Clicks + views
- Window
- Last 7 days
- Underperformer
- Ad 3
Your finding
What to change
- Scale
- Ad set B
- Cut
- Ad 3
- Window
- Last 7 days
Adrails
Changes proposed
- Pause
- Ad 3
- Daily budget
- $40 to $60
- Status
- Awaiting approval
Meta Ads
Applied after approval
- Changes
- 2
- Before and after
- Recorded
- Applied without approval
- 0
Meta AdsIllustrative values. They show how the work moves and are not customer results.
Step by step
Without Adrails, and with it
What Northbeam already does stays as it is. What changes is everything after it.
| Step | Northbeam alone | Northbeam +Adrails |
|---|---|---|
| Know what works | Multi-touch attribution and media mix modeling across channels. | Unchanged. Northbeam stays the attribution source. |
| Turn it into a change | Open Ads Manager and find each campaign, ad set and ad. | Tell the Media Buyer agent. It finds the entities in your account. |
| Check the change | Your own judgment, in the moment. | Current value, new value and reason shown side by side. |
| Apply it | Each edit is live as soon as it is saved. | Applied only after approval, change by change. |
| Keep a record | Meta's activity history shows what changed, not why. | Each change is kept with its reason, its reviewer and its before and after. |
01
What Northbeam answers, and where it stops
Northbeam attributes revenue across channels with unlimited lookback windows, includes view-through conversions, and forecasts budget scenarios with media mix modeling. Its benchmark stoplights flag when a channel should reduce spend.
It does not change your ads. Northbeam Apex sends performance data to ad platforms to improve their optimization, which is a data signal, not an edit to a campaign or a budget.
02
Say what Northbeam found, approve what changes
Bring the finding to the Media Buyer agent in plain words: this ad set carries new customers, that ad does not. The agent finds the entities in your Meta account and proposes the exact changes.
Each proposal shows the current value, the new one and the reason. It is applied only after approval and kept with its before and after, so the next attribution review can see what was done and why.
Sources checked
FAQ
Common questions
Does Adrails integrate with Northbeam?
Not today. You bring Northbeam's finding into the conversation, and Adrails acts on your Meta account under approval.
Can Adrails change my budgets or pause ads on its own?
No. The Media Buyer agent proposes pauses, budget changes and scale decisions with the evidence behind them. Each one is applied only after a person approves it.
Which attribution does Adrails trust?
Adrails keeps each source named: Meta's own figures, Shopify orders, and connected tools such as Triple Whale. It does not merge them into one unexplained number.
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