Use Elevar with Adrails: cleaner conversions, approved changes
Elevar, now part of Audiense, is server-side tracking for Shopify: it sends purchases and other events to Meta's Conversions API, deduplicated with the Pixel. It improves what Meta sees and stops there. Adrails reads the results and turns them into approved changes.
Reviewed Sep 25, 2026
How the work flows
Elevar ends where Adrails starts
- Starts at
- $225 a month
- Sends to
- Meta CAPI and 35+ destinations
- Changes Meta ads
- No
Elevar
Events delivered
- Purchase
- Server-side
- Deduplication
- Event ID
- Monitoring
- Alerts on
Meta Ads
Conversions received
- Purchases reported
- 312
- Sources
- Pixel and server
- Duplicates
- Removed
Adrails
Changes proposed
- Pause
- Ad 3
- Daily budget
- $40 to $60
- Status
- Awaiting approval
Meta Ads
Applied after approval
- Changes
- 2
- Before and after
- Recorded
- Applied without approval
- 0
Meta AdsIllustrative values. They show how the work moves and are not customer results.
Step by step
Without Adrails, and with it
What Elevar already does stays as it is. What changes is everything after it.
| Step | Elevar alone | Elevar +Adrails |
|---|---|---|
| Send conversions | Server-side events to Meta, deduplicated with the Pixel. | Unchanged. Elevar stays the tracking layer. |
| Read the results | Ads Manager, with Meta's attribution only. | The Analysis Expert reads Meta results next to Shopify orders. |
| Turn it into a change | Open Ads Manager and find each campaign, ad set and ad. | Tell the Media Buyer agent. It finds the entities in your account. |
| Check the change | Your own judgment, in the moment. | Current value, new value and reason shown side by side. |
| Apply it | Each edit is live as soon as it is saved. | Applied only after approval, change by change. |
| Keep a record | Meta's activity history shows what changed, not why. | Each change is kept with its reason, its reviewer and its before and after. |
01
What Elevar answers, and where it stops
Elevar sends ViewContent, AddToCart, InitiateCheckout, Purchase and other events from the server, with customer parameters for matching, and deduplicates them against Pixel events through an event ID. It monitors delivery and alerts you when accuracy drops.
Elevar now belongs to Audiense and is sold as Audiense Online. It sends data to Meta; it does not change campaigns or budgets.
02
Better data only helps if someone acts on it
More complete conversions change which ads look profitable. The Analysis Expert reads Meta results next to Shopify orders, and the Media Buyer proposes the pause or budget change the new numbers justify.
Each change applies after approval and keeps its before and after, so you can see what the cleaner data led to.
FAQ
Common questions
Does Adrails integrate with Elevar?
Not directly. Elevar improves the conversions Meta receives, and Adrails reads Meta's results from your account.
Does Adrails send conversions to Meta?
No. Conversion tracking stays with your tracking tool. Adrails reads results and prepares account changes.
Can Adrails change my budgets or pause ads on its own?
No. The Media Buyer agent proposes pauses, budget changes and scale decisions with the evidence behind them. Each one is applied only after a person approves it.
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