Meta Ads ROAS calculator
Enter spend and attributed revenue to calculate return on ad spend instantly. Add conversion volume to connect the revenue ratio with CPA and average revenue per conversion.
Reviewed Sep 23, 2026
- Inputs
- Spend, revenue, conversions
- Outputs
- ROAS, CPA, revenue per conversion
- Account access
- Not required
- ROAS
4.00x4.00x - CPA
$20.00$20.00 - Revenue per conversion
$80.00$80.00 - Revenue after ad spend
$15,000$15,000
01
How Meta Ads ROAS is calculated
ROAS equals attributed revenue divided by advertising spend. A result of 4.00x means the attribution source reports four dollars of revenue for every dollar spent on ads.
ROAS is a revenue ratio, not profit. Product cost, shipping, payment fees, returns and operating costs are not included in the calculation.
02
Read ROAS with CPA and attribution context
Two campaigns can report the same ROAS while producing different acquisition costs, order values and cash requirements. Review CPA and revenue per conversion beside the ratio.
Keep the spend and revenue windows aligned, and document whether revenue comes from Meta attribution, a store or another measurement source before comparing periods.
FAQ
Common questions
What is a good ROAS for Meta Ads?
There is no universal target. The required ROAS depends on contribution margin, repeat purchase behavior, cash flow and the costs excluded from attributed revenue.
Is ROAS the same as ROI?
No. ROAS compares attributed revenue with ad spend. ROI normally compares profit with the full investment and therefore requires more cost data.
Put the workflow into one workspace.
Connect a Meta ad account, ask an agent to prepare the work and approve the exact result.